There is a common misconception that email marketing is dying when in fact that still to this day, email marketing remains one of the most cost-effective and successful ways to reach a wide variety of prospects. According to a study by Optinmonster more than 90% of the people over the age of 15 use email every day. In addition to that, 58% check email as their first check of the day even before social media accounts. If you don’t have email marketing as a form of lead generation and nurturing for your business, it might be time to consider adding it to your marketing strategy, and here is why.

Inhouse vs. Outsourcing Email Marketing

When it comes down to picking how you want to kickstart an email campaign program for your business, you have a few options.

First, hire a full time marketing specialist who knows how to setup your email marketing platform, manage your lead lists, and manage your email sends (daily/weekly/monthly). On top of that, they should know some basic HTML and CSS and industry best practices to make sure your emails render properly within all of the many different email platforms. Now, although this approach might seem relatively straight forward, it can be difficult to find someone with that skillset and relatively expensive, especially if you don’t know exactly what skills they need to get the job done. The average salary for someone with the title of “Email Marketing Specialist” in the United States is $55,000 alone and that’s not including bonuses, insurance, and all that extra stuff a new employee might barter for.

Your second option is to outsource your email marketing campaigns and content creation. Companies like Squatch Marketing specialize specifically on email marketing campaigns and know all the little details required to run a successful email campaign. This approach is much more straight forward and a lot cheaper. Outsourced email marketing can cost anywhere from as little a $250 a month depending on the needs of your business. These services usually include email platform setup, email creation, list management, email reporting, landing page creation, and occasionally email nurturing. If you’re a relatively small/medium sized business and you want to continue growing fast with minimal effort on your part, this option could be right for you.

Exploring Outsourced Email Marketing

If you’re curious how outsourced email marketing works, you should schedule a consultation even if it’s just to learn more. It’s nothing more than a phone call and you could be doing your business a huge favor in the long run.

If you’d like to learn more about how Squatch Marketing can help with your email marketing campaign and content creation needs, click here.